Ariella is the Founder & Creative Director of Storied Senses, a fragrance consultancy specializing in developing unique fragrance stories and experiences that transport and transform. After ten years of working in marketing, six of them gained fragrance-specific expertise with big-name brands, Ariella realized there was an untapped market she wanted to dive into. She now helps emerging brands create unique fragrance stories using nostalgia, synesthesia, and emotion to resonate with their consumers.

At her core, Ariella combines her love of senses and passion for fragrance with emotive storytelling that connects people to their memories in a way that only the sense of smell can.