Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public, university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programs and doing research on all elements of the eating experience from mouth-feel and texture to olfactory perception. She consults to leading blue-chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.

Dr Gaye works with all well-known global brands from Mondalez to Mars and Unilever to Nestle. She manages product development and ideation sessions with global teams and innovative chefs. Morgaine looks at trends up to 10 years in the future and works with texture, branding, packaging and consumer drivers.  Typically, Morgaine creates and presents a custom slide deck which aims to inspire and surprise, with circa 220 images per 1 hr presentation. Although Morgaine primarily works for F&B brands, she also consults to many technology companies who have an involvement in high-end tech such as Panasonic, Siemens, Sony, Samsung, DeLonghi, Braun, and BMW. Their designers and engineers use Morgaine’s trend forecasts to inspire their future products. Organizations such as law and banking (Linklaters & RaboBank) or ingredient and manufacturing companies (Ingredion & Puratos) engage Morgaine to envision future markets. 

Amazon’s online ‘shop of the future’, features Morgaine’s predictions as one of two Futurologists giving ideas about how we may celebrate and share together in 2050. Morgaine has been a part of a recent think tank project for MoD working with global defense forces to prepare for uncertain future scenarios. 

Her academic research papers have been published in a number of journals. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference, an academic journal. Morgaine gives seminars at The Founder Institute, a Silicon Valley business incubator program. As part of the EU Commission, Morgaine was the chair at the Brussels Parliament in 2015. 

Morgaine has given a TedX talk on the Future of Scent and Smelling (It Doesn’t Make any Scents), because part of her work involves haptic experiences such as touch, mouth feel perception and scent. Morgaine’s chapter on the Architecture of Scent is published in Royal Academy of Art book, Interior Futures published by Crucible Press, 2019. Her book Fashion to Fork – Why We Eat What We Eat was published in 2023.

Morgaine is a frequent media contributor. She has appeared on numerous TV shows such as BBC World News to Sunday Brunch to Netflix, The Future of … series. She co-hosted Channel 4 Future Family and was the weekly futurologist on Chanel 5 Breakfast Show in Australia. She is a frequent contributor on radio – BBC to Five Live to NPR and she is often quoted in media from Glamour to Stylist to the Telegraph.