Have you ever wondered what it would be like to smell a sculpture or taste a work of art? Can you imagine artwork that engages not only your eyes but your nose, taste, and even touch? This unique world of multi-sensory art is exactly what we’ll be exploring at the upcoming Olfactory Art Panel: Creative Pathways for Scent — an exciting new addition to the World Taste & Smell Association’s programming this October!

Andreas Keller, Ph.D., WTSA Advisor and owner of the renowned gallery Olfactory Art Keller, will moderate a panel featuring esteemed artists who use scent as a key medium in their creative work. These artists masterfully blend smell with other senses to create novel, emotionally charged, and deeply meaningful artwork across various mediums and platforms.

The panel will delve into the heart of olfactory art, examining how scent can be woven into visual, tactile, and even gustatory experiences to create powerful, multi-sensory pieces. From sculptures you can smell to illustrations that evoke memories through scent, you’ll discover the countless ways olfactory art is transforming the creative landscape.

Co-founder of the World Taste & Smell Association Mindy Yang, reflects on the journey of olfactory art and her evolving role in supporting this dynamic field:

“Over a decade ago, I had the privilege of pioneering olfactory art on a global scale, and it’s extraordinary to witness how the medium has grown. Today, as a producer, designer, nonprofit owner, and advisor, my focus has shifted from solely creating to empowering those who continue to push the boundaries of sensory art. I’m honored to support and help produce this program, fostering the next generation of artists and bringing their work to the forefront.”

Join us for this eye- and nose-opening discussion as we dive into the intersection of scent and art. Learn how emotion plays a pivotal role in this unique form of expression and how sensory pathways can evoke profound reactions. Whether you’re an art enthusiast, a creative professional, or someone simply curious about the sensory world, this conversation promises to spark inspiration and awaken your senses.

Stay tuned for more details and prepare to immerse yourself in a world where scent becomes art, and art becomes a fully sensory experience.

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