Martha R Bajec, Ph.D.

WTSA Advisor Martha Bajec, Ph.D. is the principal and founder of Bajec Senseworks Consulting, located in Burlington ON. Martha is a highly-regarded scientist, and an expert at designing, directing, and delivering evidence-based, actionable insights.

“The chemical senses are essential for life - they are key to human survival. In my experience and from the research I've conducted and reviewed, we are moving away from appreciation of taste and smell in that capacity. Reminding and educating humans on the utility and importance of our taste and smell senses as essential for interaction with each other and our environments is both necessary and timely. The foundation and context provided by WTSA, and the bringing together of a truly interdisciplinary group toward dissemination and engagement in this endeavour, is amazing. I'm thrilled at the opportunity to contribute to this collaboration and the greater objective.”