teenage boys have grown obsessed with designer fragrances that cost hundreds of dollars.

In 2024, a trend called “smellmaxxing” emerged among teenage boys, focusing on the use of high-end fragrances to enhance personal scent. Gaining traction on platforms like TikTok, teens began sharing tips, recommendations, and routines for applying designer colognes.

This movement sparked a 26% increase in fragrance spending among teenage males, with brands like Christian Dior, Chanel, and Tom Ford leading the way. The motivations behind smellmaxxing include self-expression, boosting confidence, and achieving social acceptance. However, there are concerns about the financial strain it places on teens and the potential for overuse in social settings.

For more on this, check out the New York Times.

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