Smell, Taste and Flavor
Our sense of smell plays a crucial role in the perception of flavor, accounting for 75% to 95% of what we recognize as taste. Flavor is a complex, multisensory experience created in the brain from taste, smell, and other sensory elements like appearance, temperature, and texture. While true taste occurs on the tongue, detecting salt, sweet, bitter, sour, and umami, flavor is an amalgamation of sensory inputs with smell as a major contributor.
Anosmia Awareness Day Reminds Us to Cherish Our Sense of Smell, but New Survey Shows Smell is Still Undervalued.
February 27 is Anosmia Awareness Day. A temporary or permanent condition, anosmia is the partial or full loss of smell. The COVID-19 pandemic amplified the reach and knowledge of Anosmia, with 15 million people worldwide expected to suffer from long-term smell or taste loss.
The Wonders of Taste and Smell Virtual Panel
We know that taste and smell provide us with sensory pleasures. But these senses can do so much more! Discover The Wonders of Taste and Smell in a virtual panel on World Taste & Smell Day, September 14 at Noon (EST) with featured guests:
• Mandy Aftel, Natural Essence Expert, Writer, and Perfume Historian
• Jeanette Andrews, Scent Illusionist
• Dr. Oghogho Braimah, Award-Winning ENT & Neck Surgeon
• Dr. Joel Mainland, Member, Monell Chemical Senses Center and Digital Olfaction Pioneer
• Dr. Barry Smith, Philosopher and Sensory Expert
• Dr. Tian Yu, Director of Sensory at Aigora
The event is on September 14 at Noon (EST) and is free with advance registration.
March 21st is FRAGRANCE DAY!
The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018 with the goal to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community and kick off the Spring season. Join TFF, Monell, and us to celebrate today!
Today is Anosmia Awareness Day.
Do scents affect people's moods or work performance?
The simple answer is yes, but the reasons may not be what you expect. Odors do affect people’s mood, work performance and behavior in a variety of ways but it isn¿t because odors work on us like a drug, instead, we work on them through our experiences with them. Rachel S. Herz, an assistant professor of psychology at Brown University, provides the following explanation.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
World Taste & Smell Day is on September 14th.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
