Meet the Panelists: An Interview with Journalist Carla Seipp
There is so much beauty to discover if only we take the time to stop the everyday hectic hamster wheel and consciously experience it.
Meet the Panelists: Steven Pearce, CEO, Omega Ingredients
Without doubt, the field of aroma, smell and taste is hugely under-appreciated and misunderstood
World Taste & Smell Association’s #DeliciousForAll Culinary Challenge is a Flavorful Journey Towards Inclusive Dining.
The #DeliciousForAll Culinary Challenge aims to raise awareness of taste and smell impairments while inspiring our community of passionate food enthusiasts, home cooks, and professional chefs to create and share recipes anyone can enjoy. We're seeking creative, multi-sensory dishes that are "delicious for all," catering to those with sensory or dietary restrictions. This challenge is open to everyone, from hobbyists to professionals.
Meet the Panelists: An Interview with Futurologist Dr. Morgaine Gaye
I look across category for ‘moments’ and anomalies or responses to events. Fashion, interiors, design, politics, geo-politics, economics, social behaviors, are all key in finding a cultural pulse to define aspiration and trend.
Unraveling the Mysteries of Taste, Smell, and Flavor: The #DeliciousForAll Culinary Challenge.
The World Taste & Smell Association presents the #DeliciousForAll Culinary Challenge, aiming to raise awareness of taste and smell impairments. Join renowned experts on a flavorful journey towards inclusive dining, creating mouth-watering recipes that everyone can savor, regardless of their sensory abilities. Let's celebrate the power of taste and smell together.
Meet the Panelists: An Interview with Natalie Kuhles
There is a “Halo Effect” of scent - when someone doesn’t like the smell, they will often think the product is inferior.
Meet the Panelists: An Interview with Avery Gilbert
“We can harness the power of smell by making it part of a practice or routine—as in yoga or meditation, for example. Used this way, scent becomes a bridge to a new state of mind, be it relaxation, mindfulness, or mental focus.” - Avery Gilbert
World Taste & Smell Association to Hold Harnessing the Power of All the Senses Webinar
The World Taste & Smell Association (WTSDA) has teamed up with smell scientist, entrepreneur, and author Avery Gilbert to present a webinar titled “Unleash Your Sensory Potential: Smell Edition,” featuring guests from the world of scent innovation.
Meet the Panelists: An Interview with Ariella Halperin
Meet Ariella Halperin, Founder and Creative Director of Storied Senses, a fragrance consultancy specializing in developing unique fragrance stories and experiences that transport and transform.
The Origin of World Taste & Smell Day.
Dr. Jinggou Chen, an ENT from China, reached out to Monell Scientist Danielle Reed during the first year of the pandemic, asking why there wasn't a day devoted to taste and smell. Reed shared the email with Jennifer Trachtman, who started reaching out to colleagues, leading to the formation of a founding committee. The committee set out to create a day of recognition, World Taste & Smell Day, deliberately global and uniting the worlds of taste and smell. The association aims to elevate the role taste and smell play in our lives and expand conversations about them to new audiences.
Smell, Taste and Flavor
Our sense of smell plays a crucial role in the perception of flavor, accounting for 75% to 95% of what we recognize as taste. Flavor is a complex, multisensory experience created in the brain from taste, smell, and other sensory elements like appearance, temperature, and texture. While true taste occurs on the tongue, detecting salt, sweet, bitter, sour, and umami, flavor is an amalgamation of sensory inputs with smell as a major contributor.
Anosmia Awareness Day Reminds Us to Cherish Our Sense of Smell, but New Survey Shows Smell is Still Undervalued.
February 27 is Anosmia Awareness Day. A temporary or permanent condition, anosmia is the partial or full loss of smell. The COVID-19 pandemic amplified the reach and knowledge of Anosmia, with 15 million people worldwide expected to suffer from long-term smell or taste loss.
The Wonders of Taste and Smell Virtual Panel
We know that taste and smell provide us with sensory pleasures. But these senses can do so much more! Discover The Wonders of Taste and Smell in a virtual panel on World Taste & Smell Day, September 14 at Noon (EST) with featured guests:
• Mandy Aftel, Natural Essence Expert, Writer, and Perfume Historian
• Jeanette Andrews, Scent Illusionist
• Dr. Oghogho Braimah, Award-Winning ENT & Neck Surgeon
• Dr. Joel Mainland, Member, Monell Chemical Senses Center and Digital Olfaction Pioneer
• Dr. Barry Smith, Philosopher and Sensory Expert
• Dr. Tian Yu, Director of Sensory at Aigora
The event is on September 14 at Noon (EST) and is free with advance registration.
March 21st is FRAGRANCE DAY!
The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018 with the goal to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community and kick off the Spring season. Join TFF, Monell, and us to celebrate today!
Do scents affect people's moods or work performance?
The simple answer is yes, but the reasons may not be what you expect. Odors do affect people’s mood, work performance and behavior in a variety of ways but it isn¿t because odors work on us like a drug, instead, we work on them through our experiences with them. Rachel S. Herz, an assistant professor of psychology at Brown University, provides the following explanation.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
World Taste & Smell Day is on September 14th.
The First World Taste and Smell Day Invites You to Smell the Roses and Savor the Flavor on September 14, 2021.
