The Omnivore’s Dilemma: How Our Senses of Taste and Smell Impact Our Food Choices and Health
In a world where dietary choices abound, humans are often hailed as the ultimate omnivores capable of thriving on diverse foods. Yet, lurking behind this adaptability lies the omnivore’s dilemma: distinguishing healthy options from potential poisons. Uniting in this complex culinary quest are our senses of taste and smell, two remarkable allies in our pursuit of better nutrition and well-being.
World Taste and Smell Association Unveils Global Activities to Spotlight the Power of Senses
As the world emerges from the shadows of a challenging pandemic era, World Taste & Smell Day 2023, slated for September 14, promises to reignite an our appreciation for the profound impact that taste and smell wield in our daily lives through a diverse range of activities spanning the globe.
Explore Taste & Smell:The Jellybean Test
Our ability to smell has a huge impact on flavor.
Smell Training to Recover From Smell Loss (Anosmia)
Olfactory or smell training may help restore a lost sense of smell, particularly after a viral upper respiratory infection or head trauma where no physical nasal obstruction is present. Olfactory training is analogous to physical therapy used to help restore limb movement after a stroke or ear training for singers and musicians. Much of the basis found over the benefit of olfactory training or "smell therapy" stems from German research published in 2009 and later supported by a 2020 meta-analysis. What they found was that about 30% of patients who had undergone the smell training experienced some improvement in olfactory function compared to the group who had not participated.
3 Future Food Trends: Well-Being, Bitter Flavors, and Air-based Protein
3 Food trend Predictions from The World Taste & Smell Association presentation.
Meet the Panelists: An Interview with Journalist Carla Seipp
There is so much beauty to discover if only we take the time to stop the everyday hectic hamster wheel and consciously experience it.
Meet the Panelists: Steven Pearce, CEO, Omega Ingredients
Without doubt, the field of aroma, smell and taste is hugely under-appreciated and misunderstood
World Taste & Smell Association’s #DeliciousForAll Culinary Challenge is a Flavorful Journey Towards Inclusive Dining.
The #DeliciousForAll Culinary Challenge aims to raise awareness of taste and smell impairments while inspiring our community of passionate food enthusiasts, home cooks, and professional chefs to create and share recipes anyone can enjoy. We're seeking creative, multi-sensory dishes that are "delicious for all," catering to those with sensory or dietary restrictions. This challenge is open to everyone, from hobbyists to professionals.
Meet the Panelists: An Interview with Futurologist Dr. Morgaine Gaye
I look across category for ‘moments’ and anomalies or responses to events. Fashion, interiors, design, politics, geo-politics, economics, social behaviors, are all key in finding a cultural pulse to define aspiration and trend.
Unraveling the Mysteries of Taste, Smell, and Flavor: The #DeliciousForAll Culinary Challenge.
The World Taste & Smell Association presents the #DeliciousForAll Culinary Challenge, aiming to raise awareness of taste and smell impairments. Join renowned experts on a flavorful journey towards inclusive dining, creating mouth-watering recipes that everyone can savor, regardless of their sensory abilities. Let's celebrate the power of taste and smell together.
Meet the Panelists: An Interview with Natalie Kuhles
There is a “Halo Effect” of scent - when someone doesn’t like the smell, they will often think the product is inferior.
Meet the Panelists: An Interview with Avery Gilbert
“We can harness the power of smell by making it part of a practice or routine—as in yoga or meditation, for example. Used this way, scent becomes a bridge to a new state of mind, be it relaxation, mindfulness, or mental focus.” - Avery Gilbert
World Taste & Smell Association to Hold Harnessing the Power of All the Senses Webinar
The World Taste & Smell Association (WTSDA) has teamed up with smell scientist, entrepreneur, and author Avery Gilbert to present a webinar titled “Unleash Your Sensory Potential: Smell Edition,” featuring guests from the world of scent innovation.
Meet the Panelists: An Interview with Ariella Halperin
Meet Ariella Halperin, Founder and Creative Director of Storied Senses, a fragrance consultancy specializing in developing unique fragrance stories and experiences that transport and transform.
The Origin of World Taste & Smell Day.
Dr. Jinggou Chen, an ENT from China, reached out to Monell Scientist Danielle Reed during the first year of the pandemic, asking why there wasn't a day devoted to taste and smell. Reed shared the email with Jennifer Trachtman, who started reaching out to colleagues, leading to the formation of a founding committee. The committee set out to create a day of recognition, World Taste & Smell Day, deliberately global and uniting the worlds of taste and smell. The association aims to elevate the role taste and smell play in our lives and expand conversations about them to new audiences.
Smell, Taste and Flavor
Our sense of smell plays a crucial role in the perception of flavor, accounting for 75% to 95% of what we recognize as taste. Flavor is a complex, multisensory experience created in the brain from taste, smell, and other sensory elements like appearance, temperature, and texture. While true taste occurs on the tongue, detecting salt, sweet, bitter, sour, and umami, flavor is an amalgamation of sensory inputs with smell as a major contributor.
Anosmia Awareness Day Reminds Us to Cherish Our Sense of Smell, but New Survey Shows Smell is Still Undervalued.
February 27 is Anosmia Awareness Day. A temporary or permanent condition, anosmia is the partial or full loss of smell. The COVID-19 pandemic amplified the reach and knowledge of Anosmia, with 15 million people worldwide expected to suffer from long-term smell or taste loss.
The Wonders of Taste and Smell Virtual Panel
We know that taste and smell provide us with sensory pleasures. But these senses can do so much more! Discover The Wonders of Taste and Smell in a virtual panel on World Taste & Smell Day, September 14 at Noon (EST) with featured guests:
• Mandy Aftel, Natural Essence Expert, Writer, and Perfume Historian
• Jeanette Andrews, Scent Illusionist
• Dr. Oghogho Braimah, Award-Winning ENT & Neck Surgeon
• Dr. Joel Mainland, Member, Monell Chemical Senses Center and Digital Olfaction Pioneer
• Dr. Barry Smith, Philosopher and Sensory Expert
• Dr. Tian Yu, Director of Sensory at Aigora
The event is on September 14 at Noon (EST) and is free with advance registration.
March 21st is FRAGRANCE DAY!
The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018 with the goal to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community and kick off the Spring season. Join TFF, Monell, and us to celebrate today!
