Martha R Bajec, Ph.D.
WTSA Advisor Martha Bajec, Ph.D. is the principal and founder of Bajec Senseworks Consulting, located in Burlington ON. Martha is a highly-regarded scientist, and an expert at designing, directing, and delivering evidence-based, actionable insights.
“The chemical senses are essential for life - they are key to human survival. In my experience and from the research I've conducted and reviewed, we are moving away from appreciation of taste and smell in that capacity. Reminding and educating humans on the utility and importance of our taste and smell senses as essential for interaction with each other and our environments is both necessary and timely. The foundation and context provided by WTSA, and the bringing together of a truly interdisciplinary group toward dissemination and engagement in this endeavour, is amazing. I'm thrilled at the opportunity to contribute to this collaboration and the greater objective.”
Alex Woo, Ph.D.
Alex is the founder and CEO of W2O, a flavor technology firm based in the USA for the past fifteen years. He specializes in creating Better Food with niche expertise in contemporary taste and smell neuroscience and state-of-the-art clean-label plant-based ingredients.
Food and beverage companies hire him to bring food science to their new product development efforts on sugar reduction, salt reduction and multisensory eating experience. Food ingredient firms retain him to lead the creation of plant-based ingredients, particularly taste modulators. Alex also served as Chief Science Officer of Sweeteners for Amyris, a precision fermentation clean ingredient company (2019-2021), and Chief Innovation Officer for Nascent, a stevia sweetener leader (2017-2019). He is currently on the science advisory board for Olfactive Bio, a biosensor startup; Advance International, a marine protein startup; and the board of directors for the World Taste & Smell Association.
Prior to that, Alex had held various R&D leadership positions in companies including Pepsi, Kraft, Starbucks and Wrigley. He led technical teams to achieve business results. Alex holds a PhD in Food Science from the University of Wisconsin-Madison.
Sandeepa Dey, Ph.D.
WTSA Advisor Sandeepa Dey is an Olfaction Neuroscientist.
“Dysfunctions in taste and smell are more common than we think, take away from the quality of life and pose health hazards. This area needs more awareness and public education so that more widespread self reporting and diagnostics can be achieved. More fund raising is needed to understand the pathways and basis of neurological disorders such as anosmia and parosmia.
WTSA's work is important because they are 1) bringing many professionals with different experiences but similar interests under the same umbrella to establish a school of thought and 2) organizing events and online seminars to educate attendees.”
Chrissi Kelly
Chrissi Kelly is inspired by her personal journey of recovery from smell loss. She lost her sense of smell following a virus in 2012, and went on to found the UK registered charity AbScent in 2019. She continues her work through the ckos Network.
Sophia Rea
Sophia Rea is a steward of chocolate, historian, and former chef to entertainers and celebrities.
Ugo P Charron
Formally trained in Grasse, Berlin, and New York City as a Perfumer, Ugo now calls Brooklyn home where he is part of immersive electronic duo Cosmic Gardens, with a soldout show at National Sawdust, Williamsburg in June 2023. Ugo joined the New York MANE creative team in 2020.
Hannah Cupples
Hannah Cupples was born in New Bedford, MA but has lived and worked primarily in Colorado. Her personal cooking styles draw heavily on her family's French and Polish backgrounds, as well as her experiences working in a variety of different professional environments, which include Mediterranean and Northern Indian cuisines.
Maxime Belfand
Maxime Belfand's journey began in a Parisian suburb, leading him to London at 20. After a stint in a French restaurant's kitchen, Maxime found his passion in bartending. From Ronnie Scott's jazz club in London to Saxon + Parole in NYC, he honed his skills under luminaries. As Avroko's corporate bar director, he globalized bar programs. The pandemic shifted his path, and he embraced a trade advocacy role with Bacardi in NYC. Maxime, a self-professed "cocktail nerd," believes crafting cocktails involves both taste and visual allure, inspired by his global adventures. His journey is a testament to unyielding commitment and curiosity.
Derek Brown
Derek Brown is an author, NASM-certified wellness coach, and founder of Positive Damage, Inc., a company dedicated to creating a culture of mindful drinking and making room for everyone at the bar with delicious no- and low-alcohol drinks.
Previously, Brown owned Spirited Awards 2017 “Best American Cocktail Bar” Columbia Room in Washington, D.C., and was one of the nation’s top bartenders, named “Bartender of the Year” by Imbibe magazine in 2015. He was also Chief Spirits Advisor to the National Archives Foundation from 2015-2020.
Hannalee Pervan
Hannalee graduated with a Patisserie Diploma. While at Le Cordon Bleu, she won the gold medal for Ontario and later for all of Canada.
From Porto's in Los Angeles to Bouchon Bakery in Yountville, California, Hannalee was part of the team that made the bread for The French Laundry and Thomas Keller's other Yountville restaurants.
In 2018, Hannalee opened One House Bakery in Benicia, CA. “We make everything from scratch in-house, including milling our own whole-grain flour, laminating pastries, and butchering meats. We employ 55 people now, 80% being women!”
Jameeale Arzeno
Jameeale Arzeno is the founder of CHICpeas, a culinary-themed family entertainment company. In 1993, this Bronx native answered her first culinary calling. She left the security of a municipal job with the City of New York to better feed her soul through the tempestuous world of food and hospitality management. She recognized the power of food—not only to nourish bodies, but also to define and empower families and communities.
Dara Yu
Dara Yu is an LA-based Chinese American chef. Her career started in the MasterChef Junior kitchen at age 12 where she placed as runner-up in season one. Following her run on MasterChef Junior, she worked in restaurants, food media, and culinary education. She graduated from The Culinary Institute of America, with a high honors degree in Baking and Pastry Arts. Most recently, she was crowned the youngest champion of season 12 of MasterChef “Back to Win”. She finds inspiration from her early childhood food memories, cooking with her Chinese New Zealander grandmother, international trips to places like Italy and Japan, and her love for California’s diverse food culture.
Nazli Parvizi
Nazli Parvizi's work and passion often resides at the intersection of government, food & hospitality, and the arts. As President of MOFAD, Nazli joins a team of incredibly dedicated culinary historians, chefs, writers, food and museum professionals joined together under the mission of using food as a lens to explore and learn more about the world we live in.
Dan Davis
At the venerable Commander’s Palace in New Orleans, there is no such thing as a head sommelier. Dan Davis, the man who oversees the impressive 2,600-bottle list, is instead simply known as the “Wine Guy”—a moniker that embodies the restaurant’s philosophy of making sure guests enjoy every aspect of their dining experience without intimidation.
Rich Rosendale
Chef Rich Rosendale is known for his culinary expertise, remarkable achievements, and groundbreaking contributions to the culinary world. Rosendale is recognized as a leading authority on sous vide cooking. He has mastered this precision cooking technique and has been instrumental in promoting its benefits and applications within the culinary industry. Chef Rosendale's name is synonymous with culinary competitions. He has competed at the highest level, including representing the United States at the prestigious Bocuse d'Or, where he served as the U.S. Culinary Team Captain and helped guide the team to their first gold medal win. As the Chief Vision Officer of the Rosendale Collective, Chef Rosendale shares his extensive knowledge and expertise through culinary workshops, consulting services, and customized training programs. He helps aspiring chefs and culinary professionals elevate their skills and achieve excellence.
Kyle Connaughton
Kyle Connaughton is a chef, culinary educator, and cookbook author. He and his wife Katina Connaughton opened SingleThread Farm-Restaurant-Inn in Healdsburg, California in 2016. The restaurant received a perfect 4 stars from The San Francisco Chronicle in March 2017 and a James Beard Foundation Restaurant Design Award in May 2017. It was awarded Two Stars in the 2018 Michelin Red Guide, one of only a few restaurants to earn the rating in its first year. The restaurant then received Three Michelin Stars just a year later in the 2019 Red Guide. SingleThread is also a member of Relais & Chateaux, an international organization of the world’s top restaurants and hotels. In 2018 SingleThread received the Miele “One to Watch” award from Worlds 50 Best Restaurants and in 2021 was ranked “#37 Best Restaurant in the World”. In 2020 SingleThread was awarded Forbes Five Stars and AAA Five Diamonds.
Frauke Galia
Frauke Galia is a smell coach, aromatherapist, podcaster and founder of The Smell Gym, the place to exercise your sense of smell. After spending over 20 years in and around the fragrance industry, her current aim is to get people to use their sense of smell more purposefully and to harness it for health and wellbeing.
Olivia Jezler
Olivia Jezler is a design strategist and smell expert who consults on the Future of Smell, merging research and olfactory-based technologies to develop human-relevant products and experiences. She has consulted for global clients and worked at global fragrance and flavor companies, at Brazilian multinational Natura & Co, and in academia at SCHI Lab at the University of Sussex and Parsons School of Design.
Danielle Fleming
Danielle Fleming is the founder, CEO and olfactive "nose" behind Noteology a Boutique Perfumery and Custom Studio with its flagship location in the heart of downtown Scranton, PA. She is also the CEO of Olfactif a niche fragrance subscription box service and discovery platform.
Alyssa Heidt
Alyssa Heidt, the Beverage Creative Director at Four Seasons Hotels, draws inspiration from her extensive global travels to craft imaginative beverages that weave their compelling narratives. With a passion for hospitality that knows no bounds, Alyssa's creative journey has taken her to renowned establishments worldwide, where she has honed her craft and developed a deep understanding of cocktail culture.