Sensory science touches upon our five senses - sight, smell, taste, touch, and hearing. Emotional Wellness is a fundamental factor for consumers and the products they purchase. Consumer packaged goods designed to enhance pleasure, diminish pain, or solve a problem are drivers, many of which incorporate multiple touchpoints. This presentation by Amy Marks McGee of Trendincite LLC and Ariella Halperin of Storied Senses examines consumer lifestyle trends such as Women’s Wellness, Pets, Gaming, and Inclusive Design and how they influence innovation to improve the quality of life.
Amy Marks-McGee is an award-winning creative marketing professional with over twenty-five years of success within the Fragrance & Flavor industry. Trendincite LLC is a consulting company to help clients cull through, distill, and translate pertinent trend information into tangible products. Clients include Fragrance & Flavor suppliers, consumer packaged goods manufacturers, and market research firms.
Amy's strength is her ability to identify and analyze emerging trends early. The company’s core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable. She has been recognized by Women in Flavor & Fragrance Commerce, Inc. for the 2011 Woman of the Year Award for her excellence in marketing and leadership.
Ariella Halperin is the Founder & Creative Director of Storied Senses, a fragrance consultancy specializing in developing unique fragrance stories and experiences that transport and transform. After ten years of working in marketing, six of them gained fragrance-specific expertise with big-name brands, Ariella realized there was an untapped market she wanted to dive into. She now helps emerging brands create unique fragrance stories using nostalgia, synesthesia, and emotion to resonate with their consumers.
At her core, Ariella combines her love of senses and passion for fragrance with emotive storytelling that connects people to their memories in a way that only the sense of smell can.
This session will be presented via Zoom and recorded for ticket holders. Tickets are $25 and available here.