Join Co-Founder Mindy Yang, Dulce Almario, Julianna Portante, and Max Rossa of Cosmo Fragrances for an inspiring conversation about creating products tailored to Generation Alpha—the youngest and most culturally dynamic generation yet.

In this deep dive, we’ll explore the significance of engaging with this emerging demographic as they’re still growing up. Together, we’ll uncover insights from Cosmo’s recent studies and Mindy’s research into Gen Alpha’s culture, values, and sensory preferences.

Why does it matter now?
In 2023, this emerging demographic spent a staggering $4.7 billion, outpacing all other age groups. Dubbed by the media as “Sephora Kids,” this movement signals a transformative shift in consumer behavior and brand influence.

This generation’s unique perspective will shape the future of fragrance, branding, and storytelling. Discover what makes them tick, how their world differs from previous generations, and the design considerations needed to resonate with them authentically.

Tickets are $25 (live session). Evergreen content will be available to attendees and new members for purchase and download.

Don’t miss this stimulating and thought-provoking event!

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