Flavor is a multisensory phenomenon that involves all five senses: taste, smell, sight, sound, and touch. The Multisensory Eating & Drinking Experience, a special World Taste & Smell Association presentation by Flavor expert and Director on the WTSA Board Alex Woo, explores how to create flavors based on crossmodal correspondence and neurogastronomy. This engaging webinar will delve into the intricate science behind flavor creation and how it can enhance our culinary experiences.

Explore the Parallels between Taste and Smell at an Inspiring Digital Webinar!

Dive into the fascinating world of taste and smell from the comfort of your own home. The World Taste and Smell Association invites you to an exclusive, immersive digital webinar that will challenge your senses and open up new realms of possibility.

Join our expert panel, featuring smell scientist, entrepreneur, and author Avery Gilbert as the moderator, along with our esteemed panelists:

• Ariella Halperin - Founder & Creative Director of Storied Senses

• Natalie Kuhles - Founder & President of Artistscent

• Kelly Jones - Creator, Founder, and Scent Sommelier of Kelly+Jones

This engaging digital webinar will take place on Zoom, and panelists will be available for Q&A after the discussion.

🧠 We'll dive into the phenomenon of synesthesia, the extraordinary blending of senses, that inspires innovative and groundbreaking product opportunities for the modern consumer.

💡 Witness the magic of translating one sense into another and explore how harnessing the power of all the senses can drive innovation and elevate our everyday lives.

🎯 Learning Objectives:

• Celebrate how taste and smell can enhance our lives

• Explore the creative process and how the senses inspire creativity and innovation

• Recognize how multisensory design can engage consumer interest and boost product satisfaction

🎟️ Registration: Secure your spot in this eye-opening digital webinar for just $25.