hyper-crunch and other mouthfeel trends

“Hyper-crunch,” “mouthfeel mimicry,” “air,” “next-gen naturality,” “convenience and shelf proof” and “climate-proof food” are trending mouthfeels for 2025. Factors like climate change, busier lifestyles and consumer demand for healthier alternatives will continue to drive product reformulations, and brands that actively work to keep their core products tasting great will thrive,” says Marina Di Migueli, global marketing director for Texturants and Proteins at Tate & Lyle.